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The Return of "Skinny Culture" (And Why it Matters)
You may have noticed it creeping back in. The headlines. The red-carpet commentary. The sudden celebration of “heroin chic” bodies that look suspiciously like the ones we were told to starve ourselves into back in the 1990s. Skinny culture is making a comeback. For women our age, this isn’t exactly new territory. Many of us grew up in a time when the message was clear: smaller was better, hunger was discipline, and strength was…unfeminine. A lot of women paid a high price for
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Mar 162 min read


Why Strength Helps Fight Cancer
Something that doesn’t get nearly enough attention: muscle loss during cancer treatment. For many people with cancer, losing muscle affects treatment, quality of life, and outcomes. Severe muscle and weight loss, known as cancer cachexia, contributes to nearly one-third of cancer-related deaths. That’s why researchers are paying closer attention to the role of movement and strength. According to the American Institute for Cancer Research (AICR), muscle loss during cancer trea
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Mar 101 min read


Testimonial - Meet Gary
At 82 years old, retired physiotherapist Gary proves that age is no barrier to staying active and thriving. While visiting family in Saskatoon, Gary discovered ProActive Fitness. Frustrated with not finding a fitness program that met his needs back home in BC, he decided to give us a try. Fast forward a year, and Gary is still going strong with twice-weekly Zoom sessions led by trainer, Jessica. The full body, functional workouts have been the perfect fit for him — challengin
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Oct 15, 20251 min read


Resistance Training at Your Age? Absolutely!
15 reasons to start resistance and strength training now!
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Apr 8, 20252 min read
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